We’re always pleased when someone recognizes what we’ve been able to accomplish, working on a shoestring budget, for snowy owl research and conservation — which is why we’re grateful to Connectify. This Philadelphia-based company created the first software-only wifi hotspot, and since then has launched a number of other apps to smooth or speed online use. They also have a policy of donating part of their profits to charity — until now, largely to causes related to internet freedom.
But their newest product, an app called Edgewise that moves your device from wifi to cellular and back when you reach a dead zone, features a snappy, stylized snowy owl as its logo. So the Connectify team knew they wanted Edgewise to support owl conservation — and their engineer Navin Sasikumar suggested us.
“One of the engineers is a passionate bird watcher, and generally quiet guy,” Connectify CEO Alex Gizis said. “When talking about mission and who we want to be, he launched into a passionate pitch for Project SNOWstorm, and the fate of the snowy owls. It was surprising and beautiful, and when he was done it was clear we’d found our cause. SNOWstorm is a great organization and we’re happy to be donating to them to support their work.”
Connectify expects to donate 3 percent of its profits from Edgewise to SNOWstorm. We appreciate both the direct support, and Navin’s original vote of confidence that made it possible.